Jessi Frey is a dark synth-pop artist from Bristol, UK. First known as the frontwoman of the Finnish industrial metal band Velcra Jessi Frey combined the hard with the soft in both her vocals and her songwriting. Her voice was praised for effortlessly flipping between powerful screams and soft melodies. Velcra was signed to Virgin Records after releasing just one demo. All of their three albums entered the Finnish charts and the band was nominated as the best newcomer in the “Finnish Grammy’s”.